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Posted by Sam Wormley on September 21, 2011, 8:31 pm
Expert Advice: Cloud-Based Location Changes Enterprise Playing Field

http://www.gpsworld.com/lbs/expert-advice-cloud-based-location-changes-enterprise-playing-field-12029

"New technology and wireless carrier openness now make real-time access
to telephone location information available to the enterprise with no
application required on the mobile device.

"Yes, that’s right: no application required! Cloud-based location,
offered via direct connections to wireless operators, changes the
playing field for enterprises to introduce instant operational
efficiencies. Marrying location insight, privacy controls, and
multi-modal communications through network application programming
interfaces (APIs) provides enterprises with flexibility, cost savings,
and time-to-market advantages. Whether delivering geo-targeted
promotions, dispatching services, verifying worker activities, or
performing other location-relevant actions, businesses now have
cross-carrier access to location information for more than 85 percent of
U.S. wireless subscribers — instantly!

"Tapping into location from other mediums such as VoIP, Wi-Max, NFC,
Wi-Fi will increase the ubiquity of cloud-based location access even
further. As devices get smarter and more powerful, better
communications, device intelligence, and positional awareness will
catapult businesses to yet another level of efficiencies in interacting
with their mobile users, workers, and assets".

See:
http://www.gpsworld.com/lbs/expert-advice-cloud-based-location-changes-enterprise-playing-field-12029