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Posted by Chris on May 8, 2005, 12:57 pm


April 19, 2005--Tele Atlas N.V., a leading global provider of digital map
data and other geographic content, today announced that it has taken the
European lead in digital maps shipped into the burgeoning market for
personal navigation (PNAV) solutions, and that its partners are making
increasing headway in the North American market. Based upon market figures
for calendar year 2004, compiled by such industry analysts as Canalys
(Reading, UK) and IDC (Framingham, MA USA), Tele Atlas shipped over 1.5
million digital maps for PNAV solutions in Europe and North America last
year, placing the company in an ideal position for worldwide leadership in
this exploding market sector.

Market statistics in Europe showed Tele Atlas' continued strong position,
where overall PNAV shipments tripled between 2003 and 2004. In this market,
Tele Atlas' growth was led by strong partnerships with such leading vendors
as TomTom, ViaMichelin, and Navman.

"2004 marked a watershed year in navigation, as it really became a
mass-market success, particularly in Europe," commented Chris Jones,
Director and Senior Analyst for the Mobile Device Analysis and Mobile
Navigation services at Canalys. "We see the market continuing to gain
momentum in 2005 and beyond, as it reaches new consumers and into new
geographies."

In North America, many of Tele Atlas' European partners began making an
impact in 2004, joining domestic suppliers such as Horizon Navigation,
Pharos Science & Applications, WaveMarket, and Lowrance Electronics.
Although starting from a smaller base, market figures indicate a doubling in
PNAV units shipped in North America during the year.

"As we've tracked the growth of the personal navigation market in Europe,
it's clear this category will experience a similar surge in North America,"
said Alex Slawsby, Senior Analyst on the Worldwide Mobile Device research
team at IDC. "Such growth will result in significant demand for digital map
data in North America and internationally, as consumers see the relevance
and necessity of personal navigation devices."

"In many ways, the growing success of personal navigation is the validation
of twenty years' hard work," said Alain De Taeye, Founder and CEO of Tele
Atlas. "To ship in these volumes, consumer solutions require maps and other
content that are complete, accurate, and timely, and that lend themselves to
intuitive display and manipulation. Our partners in this space have
delivered a level of functionality and cost effectiveness that has captured
consumers' imaginations and wallets."

"The high quality of Tele Atlas maps in Europe and North America has been a
key component in TomTom's delivery of easy-to-use, portable, and accessible
navigation solutions to customers," said Harold Goddijn, TomTom Chief
Executive Officer. "We look forward to continuing to work with Tele Atlas to
capitalise on the explosive growth in this market."



Posted by Alan on May 8, 2005, 2:59 pm



<Snip>

> "To ship in these volumes, consumer solutions require maps and other
>content that are complete, accurate, and timely, and that lend themselves to
>intuitive display and manipulation. Our partners in this space have
>delivered a level of functionality and cost effectiveness that has captured
>consumers' imaginations and wallets."

If TeleAtlas maps are complete and accurate why are TomTom shipping
something different?
--
Alan
mailto:news2me_a_2003@amacleod.clara.co.uk